Saturday, July 2, 2011

Food Styling

Chef Karima gave me a couple of books on food styling.  I've been looking at one of them, by Denise Vivaldi, who is basically the word when it comes to food styling.  I'm been amazed, but not really shocked while reading it.  I knew they did weird things with the food, but I didn't know how much work went into it.  I also didn't realize how much they do.  Like a bowl of cereal in a breakfast scene of a TV show was probably done by a food stylist.  That seems so easy.  So not necessary to pull in a professional, but they do.  Also, I knew fake food, or non edible stuff was used, but for her food is a minimum.  Most of the food isn't edible.  To me that seems weird.  I want to know when I look at a cook book that the piece of cake is actually the recipe that is on the page and that the author has made it before and that it will turn out for me when I make it.  But, it made me realize that cook books are made for different reasons.  Some people write cook books because they love food and want to share what they have with other people.  They take care in each recipe.  Other cook books are sold to make money because they know people will buy it.  For instance, I recently had a Philadelphia cream cheese cook book.  After going threw several recipes I was mostly dissatisfied and hated the fact that my food didn't look like the pictures.  After reading what I have, I now know that the pictures probably had little to do with the recipes.  The stylist was probably given a recipe, realized it didn't work, and made something that looked similar and that would photo well.  Most of it probably wasn't edible.  I think I'm more of a real food kind of a person.  I don't know, but it seems to make sense to me.  It's probably not as cost effective, but I think I like food more than styling.  

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